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First Hundred Tweets

A visual analysis of Trump's rhetoric on his first 100 tweets as the President of the United States of America

 


Introduction


‘The first hundred days of a POTUS are used to measure the successes and accomplishments during the time that the president’s power and influence are at their greatest’ – Wikipedia

This project is a visual investigation on the overall content, structure and sentiment of Trump’s first hundred tweets as president.

It first started with a series of visual studies on the subject that led to a simple and bold style, where both icons and typography were designed on the same modular grid.

 


The next step was to evolve the visual system creating more symbols across areas such as key individuals, places and prominent campaign events.
 


Content Analysis


The first 100 tweets varied in form and content but Domestic Policies and Media were dominant areas of interest. The analysis took into account the overall subject matter, purpose and mood of each tweet.

 

 

A more detailed breakdown reveals further insight into the nature of Trump’s discourse, divided below into five core sections.

 

Government & Policies

Security (10)
Vote / Vote fraud (9)
Jobs (7)
Ban (6)
Meeting (6)
Speech (6)
Border (5)
Election (5)
MAGA (5)
Automotive (4)
Business (4)
Deal (3)
Immigration (3)
Nomination (3)
Vetting (3)
Cabinet (2)
Factories (2)
Order (2)
Polls (2)
Result (2)
Tax (2)
Trade (2)
Statement (2)
Wall (2)
Administration (1)
Campaign (1)
Cause (1)
Democracy (1)
Funds (1)
Healthcare (1)
Investigation (1)
NAFTA (1)
Opinion (1)
Pipelines (1)
Politics (1)
Primaries (1)
Sanctuary (1)
Rally (1)
Review (1)
Rights (1)
Views (1)

Institutions & Individuals

People / Americans (15)
President (7)
Senators (7)
Executives / CEOs (6)
Judges (5)
Supreme Court (4)
Democratic Party (3)
Everybody (3)
Federal Court (3)
Football players (3)
Obama (3)
Protesters (3)
Secretary (3)
Terrorists (3)
Museums (2)
ISIS (2)
Attorney General (1)
Celebrities (1)
CIA (1)
Christians (1)
Dudes (1)
Feds (1)
GOP (1)
Governors (1)
Ivanka (1)
Jail (1)
Lawyers (1)
Mayors (1)
Mike Pence (1)
Prime Ministers (1)
Samsung (1)
Schwarzenegger (1)
Tourists (1)
Universities (1)

Media

Interview (11)
Fake News (8)
Media (8)
Fox News (7)
NY Times (6)
ABC (4)
Ratings (3)
CBN (2)
CNN (2)
Story (2)
Coverage (1)
NBC (1)
Photo (1)
Source (1)
Subscriber (1)
Television (1)
The Apprentice (1)
Washington Post (1)

Locations

America (25)
White House (8)
World (4)
Iran (3)
Mexico (3)
Middle-East (2)
Washington DC (2)
Airport (1)
Australia (1)
Boston (1)
California (1)
Chicago (1)
Europe (1)
France (1)
Iraq (1)
Miami (1)
Paris (1)
Philadelphia (1)

Actions

Come in / Come into (7)
Do / Build / Make (6)
Decide (6)
Enjoy (6)
Thank (5)
Win (5)
Congratulate (3)
Announce (3)
Apologise (3)
Agree (3)
Halt (3)
Kill (3)
Look (3)
Protest (3)
Believe (2)
Change (2)
Focus (2)
Like / Love (2)
Lose (2)
Support (2)
Study (2)
Take advantage (2)
Argue (1)
Blame (1)
Buy (1)
Cancel (1)
Challenge (1)
Check (1)
Come back (1)
Control (1)
Detain (1)
Flee (1)
Fight (1)
Fire (1)
Help (1)
Join (1)
Keep out (1)
Progress (1)
Protect (1)
Pay (1)
Promise (1)
Tave over (1)
Waste (1)
Work (1)


A visual representation of the most mentioned terms illustrate the elements understood as priorities in Trump’s administration.
 

 

Adjectives and adverbs were extensively used to enhance the sentiment behind each tweet. This section is split between positive and negative moods.
 

Mood – Negative


Bad (14)
Not (12)
Fake (8)
Failing (4)
Illegal (4)
Wrong (4)
Horrible (3)
Out (3)
Terrible (3)
Weak (3)
Little (3)
Angry (2)
Dangerous (2)
Ridiculous (2)
Ashamed (1)
Difficult (1)
Dishonest (1)
Dumb (1)
Hard (1)
Inaccurate (1)
Lost (1)
Negative (1)
Poor (1)
Sad (1)
Traitor (1)
 

Mood – Positive


Great (7)
Big (6)
Good / Very good (3)
First (2)
Higher (2)
Important (2)
Strong (2)
Amazing (1)
Better (1)
Brave (1)
Brilliant (1)
Careful (1)
Correct (1)
Fantastic (1)
Free (1)
Happy (1)
Interesting (1)
Kind (1)
Long (1)
Massive (1)
Nice (1)
Peaceful (1)
Respected (1)
Right (1)
Smart (1)
 

 

On the same note, what people, places or things were mostly praised or insulted by Trump?


NY Times – negative (19)
Bad people / dudes – negative (6)
Obama / Democrats – negative (5)
America – positive (4)
Decision (on lift ban) – negative (4)
Washington Post – negative (3)
Meetings – positive (3)


Tweets as Images


At this point, the core elements of each message were highlighted and replaced by their equivalent visual symbols. The tweets were then reassembled into visual stories, aiming to convey the same messages in their original meaning and sentiment.


3 Icons Tweets


Further exploration summarising the visual translations of Trump’s tweets into their bare minimum versions, using just three symbols to deliver the core elements of each message.

 


Extended development of the same design route, applied on more recent tweets (updated on 16.03.2017).
 


Speeches in Pictures


Part of the ongoing exploration is currently about Trump’s speeches, in rallies or interviews, and how his words can be instantly translated into images. Would a visual transcript of his spoken discourse reveal any particular patterns or traits?

 

Further Reading


A compilation of media articles that either inspired this project or offered further understanding on the unusual dynamics between Trump, tweets, and public discourse.


NY Times
How to Know What Donald Trump Really Cares About: Look at What He’s Insulting
By Kevin Quealy 06.12.2016
 

NY Times
The 319 People, Places and Things Donald Trump Has Insulted on Twitter: A Complete List
By Jarmine C. Lee and Kevin Quealy 27.02.2017 (updated)
 

The Guardian
The First 100 Days of Trump
Updated daily
 

BBC
Trump Tweet by Tweet
By Katty Kay 16.01.2017
 

Variance Explained
Text Analysis of Trump's Tweets Confirms He Writes Only the (Angrier) Android Half
By David Robinson 09.08.2016
 

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